data + access = convenience

Time. You can never get it back. But you can save it.

IPsens real-time parking guidance & availability applications provide infromation that drivers can use to guide them on their journey. So they can see where parking is available and drive directly to it.

No more aimless driving, wasting time searching for parking. That means there will be more time for doing things like shopping and dining, and who doesn't want that?

key insight

"Studies of cruising in congested downtown(areas)have found that it took an averaged of as much as 14 min to find a curb space, and that at times as much as 74 percent of the traffic was cruising for parking."

In a lifetime, just spending 14 min a week looking for parking would add up to over 27 straight days cruising in the search for parking.